John R Hunter
Low-poly style portrait of John R Hunter

Principal Product Designer

Discovery through delivery

10+ years leading 0→1 product design and strategy across wellbeing, climate, and healthcare.

Open to product design and leadership roles

Thrive GlobalIndigo Agathenahealth

Experience

  1. Thrive Global (2 Years) - Principal Product Designer

    Enterprise Wellbeing · Outcomes & Measurement

    Created Thrive Score, the company's first user-centered KPI - the leading measure of user progress and the proof point in enterprise sales.

  2. Indigo Ag (5 Years) - Product Design Manager

    Climate Tech · Sustainability Marketplace · Logistics

    Led and scaled product design and strategy across marketplace and platform products, taking early-stage bets to multi-million-dollar business lines.

  3. athenahealth (3 Years) - Lead Product Designer

    Healthcare SaaS · EHR

    Led design for a new surgical EHR that drove 27 client wins and $10.5M in ARR, with ~$12M in additional pipeline.

Work

  • Thrive Score on desktop and mobile - the same overall score (88) and per-area metrics for Sleep, Stress Management, Connection, Movement, and Food across both surfaces

    Measuring Wellbeing

    Turned an unvalidated sales concept into Thrive Score - the company's first user-centered KPI and its leading measure of outcomes.

    Led 0→1 discovery, definition, and design: one ownable score that expands into five plain-language behaviors, and rolls up from a single person to a whole org.

    View case study

  • Indigo Footprinting product UI - a US map with crop sourcing regions selected and an emissions summary panel

    Measuring Emissions

    Defined Indigo's supply-chain emissions strategy - a 3.6× revenue opportunity, validated by a six-figure MVP in under three months.

    Self-started the bet: ran discovery, made the business case, and led design through a research-driven pivot that opened a new market tier.

    View case study