Case Studies
“Give me a list of qualifications for a high-functioning designer and design leader and I will show you how John meets and exceeds all of them...John proactively finds what needs to be done and just does it.”
Tom Greever Design Leader & author of Articulating Design Decisions
Indigo - Sustainable Sourcing
How I used research and design strategy to establish the leading bet for how Indigo might help customers reduce the agricultural emissions of their supply chains, and then executed with design.
Achieved a case for 3.6x ARR growth from seven to eight-figures, and validated a solution with scalable six-figure revenue in only 3 months.
Driving Discovery
Indigo - Grain Marketplace
How I leveled up an organization by modeling quantitative & qualitative research methodologies & applied them to a grain trading platform that handled $60MM+ annual transactions, while enabling & supporting others to do the same.
Solving for Surgery
athenahealth - Outpatient Surgery
How I took a lean approach to define and develop a way for critical access hospitals to capture the fastest growing revenue opportunity in the industry.
Secured 27 surgery clients generating $10.5M in Annual Revenue, with an additional ~$12M in the sales pipeline, unlocking ~$170M in addressable hospital markets.